Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Describes the use of research-based and personal-based aspects of student recruitment and suggests that a creative combination of the two can lead to a more effective admissions program. (JAC)

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

Describes efforts of a college's task force to investigate the status of black enrollment and to recommend strategies for achieving suggested enrollment. Lists recommended actions steps. Discusess details of the minority recruitment program which included interviews, high school visits, focus groups, upward bound day, applications and accepted…

Describes the Learning Behavior Dilemma, a developmental admissions model which evaluates students' level of intellectual development and their readiness for undertaking educational challenges. Discusses the importance of understanding the optimal match between students and their educational environment. (JAC)

Explored the relationships between the management styles of admissions officers (N=178), the recruitment activities of their units, and their level of goal attainment. Results indicated no significant relationships between management styles and office activities, or between management styles and success of admissions officers in recruiting or…

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

Compared the effects of personalized direct mail recruitment letters on the response rate of 2 groups of 300 students each. One group received a personalized recruitment letter; the other received a nonpersonalized letter. Results showed no statistical difference in response rate between the 2 groups. (TE)

Argues that an inability to attract and graduate minority students in the near future will threaten the legitimacy of U.S. colleges. Uses the state of Michigan and its colleges to illustrate this argument by highlighting the Incentive Scholar Program, a program which the state initiated to attract greater numbers of minority students to its…

Describes college minority recruitment program based on personal contact strategies focusing on these phases: (1) awareness through dissemination of information; (2) inquiry when potential students request information from the college; (3) application when the goal is to meet the students' needs; and (4) deposit when students have decided to…

Surveyed 401 college admissions directors to determine current policies and methods of distributing no-need scholarships to students. Results showed the majority of institutions did have no-need/merit scholarship funds, which slightly favored freshmen. Most scholarship offers were part of student recruiting efforts. (JAC)

Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)

Developed two questionnaires on college admission directors' (N=487) perceptions about relationship between weighted grades and undergraduate college admission. Found weighted averages do make difference in admission decisions for private, undergraduate, United States colleges despite majority of institutional policies that denied preference for…

Argues trend toward benign and homogeneous college promotional materials/presentations makes college selection process more difficult. Feels tactic of deemphasizing importance of college board scores to increase applicant pool and thereby enhance "college profile" is unethical and deprives college applicant of ability to make informed choices. (CM)

Contends that graduate student diversity may well be a crucial measure of program quality. Suggests ways to assess current levels of success and future activities to achieve student diversity. (BL)