Among the most effective tools of recruitment found in this survey were the college catalog, newspaper publicity, and brochures. "Word of mouth" from friends such as alumni, students, and the community, and publicity materials in newspapers, including advertising, were found to be the best sources of information about the college. (Author)

A group of similar small colleges that compete for the same caliber of student has united one week each year for the benefit of all. By making a common presentation to selected school officials and prospective families, these colleges hope the public will become better informed about the available choices. (Author)

For two years, Hope College has used volunteer parents of current students to assist the admissions office by making telephone contact with families of accepted students. Results suggest substantial potential for parents in recruiting students. This article describes the objectives and implementation of Hope's program and suggestions for future…

Suggests ways to adapt five methods of evaluation to recruitment literature. Methods discussed are: (1) evaluation as measurement; (2) evaluation as the assessment of congruence between objectives and achievement; (3) evaluation as professional judgement; (4) evaluation as decision-maker; and (5) evaluation as comprehensive or goal-free…

A college-bound senior at a Chicago high school delivered this article at the Assembly Meeting of the Midwestern Regional College Board in Chicago. The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

Presents a model for constructing and evaluating an effective alumni volunteer program to aid the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. (Author)

Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)

This article deals with observations regarding current admissions practices and procedures and provides specific suggestions for improving the admissions function in colleges and universities. (Author)

In the face of declining, full-time enrollments, colleges and universities are investigating markets other than those previously cultivated. The international student market presents a viable resource which, with integrated marketing methods, can offset the declining domestic student population. (Author)

Looking ahead to a period of declining enrollment, great attention must be given to the whole question of appropriateness of curriculum and volume of graduates. An institution should seek to be responsive in a curricular sense to the demands of the society. (Author)

Deals with the concept of actively involving faculty members in the admissions/recruitment process and making faculty members accountable for their inaction as well as their actions in this area. One college's successful attempt at expanding the awareness and influence of the admissions department is cited and explained. (Author)

For an admissions person to be truly professional he must be taught to acquire the special skills and knowledge needed to be effective. Training must encompass the three C's of Admissions--Counseling, Communications, and Community. (Author)

Admissions counselors must press home to their administrative colleagues the need for an active, well-organized, well-financed admissions division. Among diplomatic yet persistent requests should be the demand for a more prestigious title, increase in salary, acknowledged authority, and immediate and easy access to all levels of the…

As enrollments dwindle and competition for tuition-paying students intensifies, more and more colleges and universities are resorting to hard-sell strategies which in some cases impinge upon the traditional standards and canons of higher education. (Author)

Never has any study received more national attention than that conducted by the National Association of Secondary School Principals (NASSP). The study was directed to determine why SAT scores in high schools throughout the country either remained unchanged or improved since 1973. The author disputes this study. (Author/CMG)