This chapter discusses the employment engagement efforts of Missouri's twelve community colleges to improve program development, student recruitment, program assistance, student support, and employer hiring.

This chapter examines exemplary practices and challenges of recruiting and retaining women in information technology programs in an Iowa community college context.

Jane Knight is most often credited with establishing the term "internationalization" as a process in higher education. Her seminal works in the 1990s established internationalization not as a state to be achieved, but as an ongoing process by which colleges could strive to increase the global learning of students (Knight, 1993, 1994). Many…

Collegiate athletic programs have often been referred to as the "front porch" of an institution. Coaches, athletic teams, student athletes, and athletic department staff serve as a "link between the immediate campus family and the larger community. It is this front-porch principle that makes managing intercollegiate athletics a unique and…

Evidence clearly points to the presence of intercollegiate athletics at the early junior colleges established prior to World War I. Moving into more current times, the authors find among prominent reasons for institutional involvement with athletics giving students a "true college experience," expanding access, recruiting a more diverse student…

This article takes a highly critical look at athletics and responds to the question of whether contemporary community colleges should continue to maintain athletic programs, especially in times of financial constraint. For balance, the authors have chosen to focus on the negatives. They feel it is important to present a balanced picture in support…

Explains market segmentation and defines undifferentiated, concentrated, and differentiated marketing strategies. Describes in detail the marketing planning process at the Metropolitan Community Colleges. Focuses on the development and implementation of an ongoing recruitment program designed for the market segment composed of business employees.…

This chapter focuses on issues that community college leaders constantly grapple with to ensure that their graduates are globally educated and able to work and succeed in an independent and complex world. It also describes major obstacles that limit and confine international education and suggests strategies to overcome these obstacles.

Describes how market concepts (e.g., product, promotion, pricing, and place distribution) can be applied to job training and education. Offers a step-by-step explanation of how to analyze markets and plan strategically. (AYC)

Encourages church-related junior colleges to step out of denominational sectarianism in their educational missions and provide an educational environment for students from many religious backgrounds. (DMM)

Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

Phoenix College, Arizona, makes use of minority and special interest media to communicate with non-traditional students. Techniques are described for reaching minorities, senior citizens, elementary and secondary school students, parents with problems, nursing home workers, the handicapped, the economically deprived, and the general public. (RT)

Illustrates how proprietary schools and community colleges have used market research techniques to identify marketing problems, determine student characteristics, measure market penetration, understand market position vis-a-vis the competition, and assess applicants' perceptions. (AYC)

Explores the intended outcomes of marketing (e.g., attracting new students who differ from the traditional ones and who require different programs and services) and discusses the resultant problems for student development programs. Presents strategies for preventing these problems, founded on careful, knowledge-based planning of marketing and…

Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)