This article is a longitudinal comparative case study exploring the market position of Saint Joseph's University and Villanova University -- two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number of similar characteristics in student demand, faculty characteristics, student…

Smaller colleges and universities feel an increasing urgency to respond to an enrollment cliff, a decline in student matriculation created by demographic changes and the convenience and efficacy of online teaching modalities. This research study investigated the impact of digital maturity on enrollment in small colleges with registration of less…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

When strategic enrollment management plans center around traditional high school graduating classes, non-profit public higher education institutions do not recruit, admit, and enroll adult learners with the same energy and resources as they do traditional high school students. This single case study of qualitative design examined how enrollment…

Underrepresented minority (URM) students face unique challenges when pursuing graduate education, with some not even considering the possibility of pursuing a graduate degree. This paper describes a nontraditional approach to the graduate application process that involves identification of potential applicants by graduate faculty and staff at The…

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

This guide describes how community college presidents can embed strategic enrollment management (SEM) into mission fulfillment. It emphasizes the importance of setting a vision, ensuring adequate resources, and fostering collaboration. By leveraging data-driven strategies and continuous improvement, colleges can enhance student recruitment,…

This article explores the internal environmental factors that affected organizational change at Joseph's University and Villanova University?--?two private Catholic institutions in Philadelphia, Pennsylvania?--?resulting in differentiated market positions at each institution. Research methods included archival document analysis and semi-structured…

This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…