This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

The development of the modern higher school is characterized by a number of trends that cannot always be called positive. The recent reforms in the sphere of higher education in Russia increase uncertainty of the conditions, in which institutions of higher education currently function. The topicality of the problem makes it necessary to study the…

Recent economic pressures have demanded higher education institutions respond with strong, authentic brand promises. This mixed method multi-case study explored the authenticity of common brand promises at three Universities in Canada through Twitter and Facebook postings from February to April 2016 using a cloud-based text and network analytic…

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…

Teach for America (TFA) is a marvel at marketing, offering elite college students a win-win option: by becoming corps members, they can do good and do well at the same time. Teacher education (TE) programs are in a hopeless position in trying to compete with TFA for prospective students. They cannot provide students with the opportunity to do…

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

While many of the dramatic enrollment increases at Black colleges were at the better-known institutions, the overall enrollment growth appears to be more widespread than in past years. Freshman enrollment has increased more dramatically than overall enrollment. (MSE)

The contribution of high school guidance counselors during the information and inquiry stages of students' selection of a college was assessed. A statewide population survey of all high school counselors in New York yielded 660 usable responses (20 percent). Attention is focused on quality estimations of four criteria for 15 institutions. Quality…