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Download full textRuffalo Noel Levitz, 2020
As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…
Descriptors: Marketing, Student Recruitment, Undergraduate Students, Best Practices
Ruffalo Noel Levitz, 2018
What is the competition doing? How is technology changing things? And where are the gaps in today's outreach? To explore these questions, undergraduate officials from a broad cross-section of colleges and universities participated in a spring 2018 poll to produce this report. Data in this report reflect responses from 115 nonprofit four-year…
Descriptors: Marketing, Student Recruitment, Undergraduate Students, Best Practices
Ruffalo Noel Levitz, 2017
What is the competition doing? How is today's outreach changing? How are best practices evolving? To explore these questions, undergraduate officials from a broad cross-section of private and public U.S. colleges and universities participated in an April 2017 poll that produced this report. Data in this report reflect responses from 91 nonprofit…
Descriptors: Marketing, Student Recruitment, Undergraduate Students, Best Practices
Peer reviewed
Direct linkPugh, Susan L.; Johnson, David B. – College and University, 2011
Ultimately, making financial aid "freshman friendly" also makes financial aid "sophomore friendly," "junior friendly," and "senior friendly." Indiana University has in place an Office of Enrollment Management (OEM) model that includes focused financial aid packaging strategies complemented by unique contact…
Descriptors: Higher Education, Student Financial Aid, College Freshmen, Enrollment Management
Black, Jim – College and University, 2004
Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…
Descriptors: Communications, Desegregation Effects, Enrollment Management, Student Personnel Services
Estaville, Lawrence E.; Brown, Brock J.; Caldwell, Sally – Journal of Geography, 2006
Following an integrative model that shows the complex connections of recruitment, retention, and placement, this first paper in a three-part series explores the challenging endeavor of attracting students to undertake geography as their undergraduate major. Survey data of incoming students are indispensable in constructing successful recruitment…
Descriptors: Majors (Students), Geography, Computer Mediated Communication, College Freshmen
Westman, Craig – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2005
The sole purpose of this book is to provide a primer or "how-to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices. While incorporating some secondary source referencing, the dialogue primarily outlines how making some basic adjustments to business…
Descriptors: Enrollment Management, Enrollment Projections, Administrative Organization, Statistical Analysis
