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Direct linkRehman, Mohsin Abdur; Woyo, Erisher; Akahome, Joy Eghonghon; Sohail, Muhammad Danial – Journal of Marketing for Higher Education, 2022
Universities, particularly cash-strapped, expect their students to re-enrol for postgraduate studies after the successful completion of their undergraduate studies. For two decades, Zimbabwean universities have been operating in resource-constrained settings. The current research examines the effect of course experience, satisfaction, and loyalty…
Descriptors: Marketing, Course Evaluation, Course Selection (Students), Foreign Countries
