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Download full textMustafa Kayyali – Online Submission, 2023
In the ever-evolving environment of higher education, where institutions are motivated by the pursuit of excellence and global recognition, the HE Higher Education Ranking stands as a transforming force. This book, "Introduction to HE Higher Education Ranking: Methodology, Criteria, and Indicators," beckons readers into a profound…
Descriptors: Higher Education, Achievement Rating, Reputation, Universities
Terry Flannery; Joe Devo; Dan Dillion; Cara Giacomini; Dan Griffin; Carly Kite Lapinski; Adrienne Nazon; Christy Lea Moss; Jonathan Sabarre; Jason Simon; Teresa Valerio Parrot; Chris Walker – Council for Advancement and Support of Education, 2024
Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…
Descriptors: Reputation, Benchmarking, Institutional Mission, Marketing
Peer reviewed
Direct linkYousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
