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Download full textMustafa Kayyali – Online Submission, 2023
In the ever-evolving environment of higher education, where institutions are motivated by the pursuit of excellence and global recognition, the HE Higher Education Ranking stands as a transforming force. This book, "Introduction to HE Higher Education Ranking: Methodology, Criteria, and Indicators," beckons readers into a profound…
Descriptors: Higher Education, Achievement Rating, Reputation, Universities
Peer reviewed
Direct linkYousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
