A study involving interviews with administrators at seven randomly selected Southern California community colleges was conducted to identify the marketing strategies undertaken by these institutions to increase student recruitment. During the interviews, respondents were asked to: (1) outline the functions of their public relations office; (2)…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

As part of an effort to chart the path of vocational education in Colorado, the Colorado Vocational Association (CVA) assembled 55 vocational educators, administrators, and business and industry leaders to review the status of vocational education in the state and develop a series of statements to establish standards and provide direction for the…

The Indiana Commission on Vocational and Technical Education consists of 11 Indiana citizens appointed by the governor. The commission makes recommendations to the state's budget committee concerning the appropriation of state funds and the allocation of federal funds for vocational education. The commission has identified eight statewide thrusts…

This handbook for school administrators and cooperative education coordinators describes State of New York cooperative occupational education programs. It is divided into three sections that focus on program administration, program organization, and program operation. Section 1, Program Administration, presents a philosophy of cooperative…

Ways of increasing awareness of and access to literacy programs for Native people in Toronto, Ontario, were examined. Data were collected through the following activities: a literature review; meetings with stakeholders and the public; surveys of learners, Native literacy workers, executive directors, and steering committee members; and focus…