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Yu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha – Studies in Higher Education, 2018
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…
Descriptors: Higher Education, Marketing, Student Recruitment, Foreign Countries
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Yousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
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Wong, Phoebe; Lee, Daisy; Ng, Peggy M. L. – International Journal of Educational Management, 2018
Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…
Descriptors: Information Sources, Web Sites, Student Recruitment, Universities
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Bartkute, Darija – European Journal of Higher Education, 2017
Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…
Descriptors: College Choice, Foreign Countries, Student Attitudes, Discriminant Analysis
Ruffalo Noel Levitz, 2018
The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…
Descriptors: College Students, Student Satisfaction, Student Attitudes, Public Colleges
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Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. – Journal of Marketing for Higher Education, 2013
While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…
Descriptors: Foreign Countries, College Students, Satisfaction, Gender Differences
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Pauline, Jeffrey – ICHPER-SD Journal of Research, 2010
The purpose of this investigation was to examine factors influencing college selection by NCAA Division I, II and III lacrosse players. The Influential Factors Survey for Student-Athletes-Revised was used to collect data from 792 male and female collegiate lacrosse players. Descriptive statistics showed the most influential factors were: career…
Descriptors: Team Sports, Reputation, College Choice, Employment Opportunities
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Judson, Kimberly M.; James, Jeffrey D.; Aurand, Timothy W. – Journal of Marketing for Higher Education, 2004
As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…
Descriptors: Student Recruitment, Athletes, College Choice, College Athletics