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Direct linkAmorati, Riccardo – Language Learning in Higher Education, 2018
Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European…
Descriptors: College Students, Language Proficiency, Second Language Learning, Second Language Instruction
