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Allison Spillman-Decell; Richie Roberts; Kristin S. Stair; Michael F. Burnett – Journal of Agricultural Education, 2025
Effective recruitment initiatives for underrepresented student populations interested in pursuing degrees in agricultural-related sciences have the potential to diversify colleges of agriculture while also increasing enrollment. In the current study, we used a qualitative case study approach to examine the effectiveness of the recruitment…
Descriptors: Land Grant Universities, Student Recruitment, Underserved Students, Minority Group Students
Urdan, Trace; Cooper, Preston – Manhattan Institute for Policy Research, 2019
Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…
Descriptors: Access to Education, Public Colleges, Online Courses, Barriers
Baker, Credence; Gentry, James – Administrative Issues Journal: Connecting Education, Practice, and Research, 2014
In an era of increasingly hyped Massive Open Online Courses (MOOCs) that seem to evoke feelings of both promise and peril for higher education, many institutions are struggling to find their niche among top-tier Ivy League schools offering courses to thousands of participants for free. While the effectiveness of MOOCs in terms of learning outcomes…
Descriptors: Online Courses, Models, Open Education, Open Universities
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition

Paxton, Bob; Perez-Greene, Margot – Community College Journal, 2001
Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…
Descriptors: Community Colleges, Enrollment Influences, Enrollment Management, Enrollment Trends
Paver, William J.; Gough, Dale – College and University, 2006
Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…
Descriptors: Global Education, Databases, Evaluation, Student Records

DeCristoforo, Joe – College and University, 1996
Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…
Descriptors: Alumni, College Administration, College Planning, Enrollment Management
Westman, Craig – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2005
The sole purpose of this book is to provide a primer or "how-to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices. While incorporating some secondary source referencing, the dialogue primarily outlines how making some basic adjustments to business…
Descriptors: Enrollment Management, Enrollment Projections, Administrative Organization, Statistical Analysis
Munoz, Christopher; Rizvi, Teri – On Target, 1998
Describes the origins and development of the University of Dayton (Ohio) interactive World Wide Web site for undergraduate admission, credited by the enrollment management staff for the success of online recruiting at the institution. The Web site includes international admissions information and an electronic mailing list for interested users.…
Descriptors: College Admission, Computer Uses in Education, Electronic Mail, Enrollment Management
Coyne, Thomas J.; Nordone, Ronald; Donovan, Joseph W.; Thygeson, William – 1997
This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…
Descriptors: Allied Health Occupations Education, Demography, Educational Supply, Enrollment Management

Miller, Larry; Fuchcar, Paul – 1995
In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…
Descriptors: Community Colleges, Declining Enrollment, Educational Development, Enrollment Influences
Maehrlein, Joyce J. – 1993
A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…
Descriptors: Attitude Change, Change Strategies, Early Intervention, Enrollment Management
Burnett, I. Emett, Jr. – 1995
In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…
Descriptors: Black Colleges, Career Change, Elementary Secondary Education, Enrollment Management