This practicum project was designed to formulate and initiate a plan of action to promote and evaluate a community college Child Care Credential (CCC) training program. A pre-implementation survey indicated that few child care professionals in the community knew of the program or its characteristics. A media campaign was designed to promote the…

This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…

Questionnaires were mailed to a random sample of 159 community and junior colleges in the 19 North Central Association states in a study of public relations (PR) in two-year colleges. Areas examined included the "publics" upon which PR programs focused, techniques employed, financial support, methods of evaluation, and selected…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…

To assure the continued and successful contribution by Harford Community College to the greatest number of citizens in its service area, a marketing plan for the college's educational services was developed. The first stage in the plan, service, includes: support services at off-campus locations, services for evening and Saturday classes, liaison…

Rio Hondo College's community relations report provides a review and evaluation of activities for 1977-78, and compares them with activities in the prior two years. These activities have been aimed at keeping the community, the college staff, and students informed and supportive of college programs, classes, and activities and aware of…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…

This guide is designed to help secondary and postsecondary vocational-technical administrators plan, implement, and maintain occupational training programs that would meet the needs of adults. Because the educational market is changing, the educational sector must change accordingly. Chapter I of part 1, which focuses on adult education, attempts…

As part of an effort to chart the path of vocational education in Colorado, the Colorado Vocational Association (CVA) assembled 55 vocational educators, administrators, and business and industry leaders to review the status of vocational education in the state and develop a series of statements to establish standards and provide direction for the…

The objective of the Women in Technology (WIT) program for the Texas Higher Education Year 1990-1991 was to increase women's employment in nontraditional technical-vocational occupations and enrollment in nontraditional technical-vocational education and training. WIT provided information on nontraditional careers to the community and provided…

This handbook is designed to help Texas junior/community college administrators and instructor-coordinators of marketing and distributive education to plan, implement, operate, and expand mid-management programs. The handbook contains five sections. Following the introductory first section that reviews the purpose, history, philosophy, and…

The report describes the design and outcomes of a workplace education program undertaken cooperatively by Northeastern Illinois University, the Amalgamated Clothing and Textile Workers' Union, and a number of local businesses to provide adult basic education, English-as-a-Second-Language, and job skills instruction in the workplace. The report…

This guide is a resource both for organizing and for managing adult literacy programs. Based on the collective input and refinement of national leaders in adult basic education, the handbook provides coverage of program planning, staff development, student recruitment and retention, instructional approaches and techniques, instructional materials,…