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Showing 1 to 15 of 222 results Save | Export
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Hongying Xiao – Educational Planning, 2025
The purpose of this study is to explore the strategies used by universities to promote their positive images. A university in China known for its success in promoting its image is cited as a typical example of the strategies it employs. The researchers were given permission to review related files of the university offices and relevant university…
Descriptors: Foreign Countries, Reputation, Web Sites, Marketing
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Veena A.; Sandeep Rao – College and University, 2025
Increasingly, higher education institutions (HEIs) are using different signals in attracting students to enroll with them. This study explores the signals sent by HEIs and determines through factor analysis that placements, brand name, and infrastructure act as the attractive signals that influence students' choice of HEI in India. The authors…
Descriptors: Foreign Countries, Higher Education, Marketing, Influences
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Yasemin Nuho?lu Soysal; Roxana D. Baltaru; Héctor Cebolla-Boado – Globalisation, Societies and Education, 2024
University rankings have gained prominence in tandem with the global race towards excellence and as part of the growing expectation of rational, scientific evaluation of performance across a range of institutional sectors and human activity. While their omnipresence is acknowledged, empirically we know less about whether and how rankings matter in…
Descriptors: Foreign Countries, Reputation, Foreign Students, Universities
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Daniel Chin; Luke van der Laan; Jiraporn Surachartkumtonkun – Journal of International Education in Business, 2024
Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…
Descriptors: Foreign Countries, Foreign Students, College Students, Student Recruitment
Mark D. Gibson – ProQuest LLC, 2024
The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…
Descriptors: Marketing, Enrollment Management, Research Universities, Institutional Characteristics
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Catherine Yuan Gao; Kexin Yu; Xu Liu – Journal of Higher Education Policy and Management, 2024
With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…
Descriptors: Foreign Countries, Reputation, College Environment, Institutional Advancement
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Jana Pavelková; Jana Turcínková; Jakub Šácha – Journal on Efficiency and Responsibility in Education and Science, 2024
Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
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Olivier Guyottot; Alexandra Couston; Sebastien Tran – Higher Education Quarterly, 2025
Student recruitment is essential for higher education institutions. There are various strategies to consider when organising student admissions and meeting recruitment objectives. Coopetition, which can be defined as cooperating with competitors, is one of them. Our qualitative study examines the elements at stake for French business schools that…
Descriptors: Cooperation, Partnerships in Education, Competition, Student Recruitment
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Mariam Farid; Noha M. El-Bassiouny; Hagar Adib – International Journal of Educational Management, 2025
Purpose: Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt's destination brand equity. This investigation offers…
Descriptors: Higher Education, Reputation, International Education, Learner Engagement
Stephanie L. Franks – ProQuest LLC, 2024
The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…
Descriptors: Graduate Study, College Enrollment, Predictor Variables, Outcomes of Education
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Ashley Miller – Strategic Enrollment Management Quarterly, 2024
Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…
Descriptors: College Students, Enrollment, Enrollment Management, Information Dissemination
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Curran, Marta; Castejón, Alba; Manzano, Martí – European Educational Research Journal, 2023
The aim of this paper is to explore the role of open-door events as key institutional devices to position schools in local education markets. The paper draws on data from a qualitative study based on observations in 25 open-door events in secondary schools in the city of Barcelona. The findings show, on the one hand, how promotional actions are…
Descriptors: Student Recruitment, School Choice, Reputation, Status
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Theoneste Manishimwe; Lukman Raimi; Bamiro Nurudeen Babatunde – Discover Education, 2025
This paper empirically explores the underlying factors influencing students' choice of private education providers in a developing country. Hence, this research aims to contribute to the existing literature by enhancing the understanding of university choice among students, satisfaction, and loyalty, particularly within the context of African…
Descriptors: Foreign Countries, College Choice, Private Colleges, Undergraduate Students
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Sam Thomas – Journal of Applied Research in Higher Education, 2025
Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…
Descriptors: Foreign Countries, College Students, Student Satisfaction, Colleges
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Amélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
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