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Kara Hebb – ProQuest LLC, 2024
This research study explored the perceived impact of the campus visit on the college search process and whether specific elements of the campus visit were perceived to have greater or lesser influence on individuals' college choices. The research sought to specifically address the questions: 1. What impact do matriculated undergraduate college…
Descriptors: College Choice, Campuses, Decision Making, Undergraduate Students
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K. Guastaferro; A. E. Tanner; K. L. Rulison; A. M. Miller; J. J. Milroy; D. L. Wyrick; L. M. Collins – Journal of American College Health, 2024
Objective: Decreasing participation in intervention research among college students has implications for the external validity of behavioral intervention research. We describe recruitment and retention strategies used to promote participation in intervention research across a series of four randomized experiments. Method: We report the recruitment…
Descriptors: Student Recruitment, Student Participation, Research, Persistence
Scott Schaller – ProQuest LLC, 2023
International student recruitment has become a major priority for universities, especially in the United States. With an uptick in international student enrollment expected, higher education institutions are having to compete for international students on a global scale. The current study explores the influence of education agents on Indian…
Descriptors: Indians, Foreign Students, Student Recruitment, Masters Programs
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Abdul Wahab; Tanzeela Aqif; Zara Bint-e-shehzad – Journal of Applied Research in Higher Education, 2024
Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…
Descriptors: Information Technology, Student Recruitment, Marketing, College Students
Heather Levesque – ProQuest LLC, 2022
The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students' college choice and how marketing and communication influence what college a student…
Descriptors: Young Adults, College Choice, Student Recruitment, College Freshmen
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Jennie Winter; Rebecca Turner; Oliver Webb; Luciana Dalla Valle; Claire Benwell – Higher Education Quarterly, 2024
Student academic representation is a staple feature in UK and international higher education. It provides a vital quality function whereby students, who are elected representatives of their programme, canvas the opinions of peers to inform quality assurance processes. In the UK, there is increasing regulatory pressure for universities and student…
Descriptors: Higher Education, Foreign Countries, Quality Assurance, College Students
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Gangseok Hur; Debra M. Barry; Katrina Alford; Carla B. Jagger; T. Grady Roberts – Journal of Agricultural Education, 2024
Given the shortage of agriculture teachers across the country, understanding individuals' motivation to pursue a career in teaching agricultural education is critical to developing strategies for teacher recruitment and teacher education. Several studies have investigated factors that motivate preservice and in-service agriculture teachers to…
Descriptors: Agricultural Education, Career Choice, Self Determination, Preservice Teacher Education
Sarah Kathleen Redick – ProQuest LLC, 2023
Solving some of the greatest problems facing humanity -- pandemics, climate change, access to clean water - will depend on a diverse STEM workforce creating socially just solutions. Thus, there is a need to broaden participation in STEM to bring diverse perspectives to bear on these complex problems. Broadening STEM participation relies on…
Descriptors: STEM Education, Middle School Students, Career Choice, Student Attitudes
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Kimberly Boulden – Frontiers: The Interdisciplinary Journal of Study Abroad, 2022
Research has shown that Black students are not participating in study abroad at the same rates as their White peers. This participation gap is concerning given that study abroad is a high-impact experience with discernable benefits for students who participate; study abroad is linked to increased institutional engagement, self-esteem, student…
Descriptors: African American Students, Student Experience, Study Abroad, Marketing
Jennifer A. Simmons – ProQuest LLC, 2024
The University of Mississippi has a history and continued stigma of not being a welcoming place for people of color. While the university has made strides to distance itself from its past, negative stereotypes and perceptions still exist among some students and parents. These stereotypes and perceptions can make recruiting students more difficult.…
Descriptors: College Freshmen, Minority Group Students, Student Attitudes, Student Recruitment
Andrew Gladding – ProQuest LLC, 2024
University owned FM radio stations, once a cornerstone of many prestigious American colleges and other non-for-profit educational institutions, are currently being sold to non-educational entities and religious broadcasting organizations at an increasing rate every year. While the factors that trigger the sale of a university owned terrestrial…
Descriptors: Broadcast Industry, Radio, Educational Radio, College Administration
Anthony Doucet – ProQuest LLC, 2024
Criminal justice scholars and practitioners have sought to identify strategies to increase and improve diversity in police agencies since the 1960s Civil Rights era. Moreover, the difficulties recruiting racial and ethnic minority police officers indicated there is distrust and fear of the police, which includes police culture/practices that…
Descriptors: Ethnic Groups, Minority Groups, Police Education, Student Recruitment
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Evelyn Hendriana; Khairil Wahidin Awang; Raja Nerina Raja Yusof – Journal of Marketing for Higher Education, 2023
A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…
Descriptors: Foreign Students, Decision Making, High School Students, Foreign Countries
Anne Elizabeth Hofmann – ProQuest LLC, 2024
"The Laboring Scholar: Community College Geographies and the Politics of Care" is an institutional ethnography that investigates the personal, political, and economic costs to student caregivers seeking a college degree. Through a critical analysis of student interviews and a close examination of community college structures and…
Descriptors: Community Colleges, College Students, Caregivers, College Environment
Swathi Karamcheti – ProQuest LLC, 2022
Sustainability is integrated into the higher education institutions as a new culture. Since the emergence of various declarations and policies, higher education institutions have integrated, implemented and practiced sustainability in the form of campus operations, community engagement and academic programs. As a result, some institutions have…
Descriptors: Higher Education, Colleges, Sustainability, Communication Strategies
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