As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

Internationalization has transformed the higher education landscape in the 21st century. As a result, international student recruitment has become more important in the United States, which remains the host country for most international students, and in China, the single largest source of young people seeking to go abroad for higher education.…

This article looks at the effects of culture on the success of disadvantaged students in higher education, and in turn, the success or effectiveness of college bridge programs. McBay (1995) contends that there is no program that completely addresses the needs of disadvantaged students, but there are lessons to be learned. With this in mind, one…

The paper examines the attractiveness of graduates from Indian Polytechnics (PTs). The attractiveness is examined from the perspective of actors who have a demand for the graduates, namely companies and engineering colleges. To understand the reasons for their assessment of attractiveness, this study uses the concept of institutional logics (ILs)…

School psychologists around the nation serve an ever-growing diverse population of children and youth. Despite school psychologists working with children, teachers, and parents who are racially and ethnically diverse, school psychology itself remains largely White and female-identifying (Goforth et al., 2021). Multiple issues contribute to the…

Step Up to Physical Science and Engineering at Randolph(SUPER) is a recruitment and retention program for natural science and mathematics majors at Randolph College, a small liberal arts college in central Virginia. Begun as a pilot program in 2010, and then funded by two National Science Foundation (NSF) Scholarships in Science, Technology,…

Colleges and universities across the United States face continual pressure to meet enrollment and retention goals, as budgets in this performance-based environment continue to become more important. On-campus student involvement, such as in undergraduate leadership development programs, has been shown to have a positive influence on both student…

The purpose of the Teacher Candidate Recruiting Strategy Implementation Tool is to assist teacher residency and other teacher preparation programs with developing practices for effectively recruiting candidates to meet their recruiting goals. The tool can also help programs better target candidates to meet the needs of their partner school…

California State University, Bakersfield (CSUB) has been implementing a Title Vb grant, "Promoting Excellence in Graduate Education and Increasing Hispanic STEM Related Degree Completion," to continue "strengthening the STEM program support" for students of Latino origin and "developing a Graduate School-Going…

Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and differentiation strategies adopted by late entry institutions to gain a competitive advantage. The sample consisted of seven campuses…

Higher institutions face increasing pressures to transform existing strategic enrolment strategies to offset mounting internal and external influences within the educational marketplace. With organizations dramatically reconceptualizing the classroom and instructor-student mandated interaction, internal resistance has significantly impacted…

Social media is an increasingly important communications tool that can be used to effectively reach families, employers, policymakers, and other audiences that need to know about the value and promise of Career Technical Education (CTE). This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages…

This phenomenological study addressed perceptions of virtual sorority recruitment and was conducted at a large, public university in the Midwestern United States. Data was gathered through interviews using a criterion sampling method in place for this study. Study participants fell into one of the following categories: new members, general…

The author of this article summarizes which, when, where, and how students take introductory economics. Among students who began college in 2012, 74 percent never took economics, up from 62 percent in 2004. Fifteen percent of beginning college students in 2012 took "some economics," and 12 percent were "one-and-done" students.…

Background: Medical students may be influenced by perceived program culture and personal fit when applying to residency. Activity: Medical students were given three iterations of a generic residency program description presented with gender-neutral, feminine, or masculine skewed language and were subsequently asked to assess their perception of…