Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Black, Indigenous, and People of Color (BIPOC) faculty and staff are influential in the recruitment and retention of intercultural students to higher education institutions. This study sought to investigate and strengthen the recruitment experiences of BIPOC students as they navigated the process at a highly competitive, predominantly white…

In the last few decades, the push for a more diverse student population has become commonplace across college campuses in the United States. With the demands of growing a more diverse student population, institutions have made widespread changes in policy over the years (Gist-Mackey, Wiley, & Erba, 2017). This dissertation examines the…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

This paper examines the extent to which Neoliberalism features in undergraduate prospectuses of UK universities, using Michel Foucault's lectures at the Collège de France, and subsequent writers on Neoliberalism, as an analytical lens. Prospectuses convey an impression of the outcomes students might gain; the specific research question is, 'To…

The purpose of this study was to explore classroom choir teachers' perceptions of choral methods topics in secondary choral teaching preparedness. Members of the American Choral Directors Association Facebook Group who had classroom choir teaching experiences and responded to a survey (N = 100) participated in this study. I employed two…

Australian schooling is characterised by high levels of choice and competition, and education policymaking promotes the dissemination of information to assist families to choose a school. The aim of this study is to examine whether current information sharing is adequate for informing school choice for young people seeking vocational education and…

Latine persons involved in migrant farmwork are more likely to face challenges to higher education access and achievement (Araujo, 2011; Willison & Jang, 2009). The demands of migrant farmwork can create challenges for children in migrant farmworking families that pose obstacles to higher education success (Green, 2003; Lopez et al., 2001;…

Higher education in the United States is currently grappling with two significant challenges that threaten its sustainability: the repercussions of the COVID-19 pandemic, which has led to a decline in enrollments, and the 2023 Supreme Court decision to prohibit affirmative action in college admissions. This essay explores how these challenges…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

The number of international students in the UK has risen considerably in recent years. These students, now constituting around one-fifth of the student body in the UK universities, are viewed primarily in terms of the economic benefits they bring to the host country, and there has been little explicit discussion around equity principles that might…

Faced with the threat of declining enrollment and the closing of prominent Physical Education Teacher Education (PETE) programs, university faculty, and personnel must re-examine the efforts and effectiveness of strategies used to recruit and retain high-quality students. While the mismatch between supply and demand in teaching and teaching of…

As the number of traditional-aged students steadily declines in the United States, colleges and universities must seek to attract and enroll the large number of adults who have some college but no degree. This research sought to understand how one southern mid-sized institution recruited and enrolled a consistent number of adult learners over…

The Auburn University Executive Master of Business Administration (EMBA) degree program has enrolled fewer women in comparison to their male counterparts in each cohort since the inception of the program. The percentage of women has varied year-to-year but has never exceeded 35%. As women continue to increase their roles in upper management in the…

Education Northwest conducted a landscape analysis to support the Region 16 Comprehensive Center in gathering information about promising practices and innovative strategies for recruiting and retaining Indigenous educators in teacher education programs (TEPs) and the workforce. This landscape analysis included a review of the literature; a review…