The extant literature on the use of social media marketing for recruiting higher education students has an unstructured nature. To address this gap, this paper introduces a novel method called 'algorithmic document sequencing' (ADS) that links the key findings of 43 relevant articles procured from all databases to one another on the use of social…

This article is a longitudinal comparative case study exploring the market position of Saint Joseph's University and Villanova University -- two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number of similar characteristics in student demand, faculty characteristics, student…

Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

The COVID-19 pandemic disrupted global student mobility, leading to sharp declines in international student enrollment at U.S. higher education institutions (HEIs). Research on the effects of the pandemic highlights key challenges faced by international students, including financial instability, mental health concerns, and experiences of racism…

University rankings have gained prominence in tandem with the global race towards excellence and as part of the growing expectation of rational, scientific evaluation of performance across a range of institutional sectors and human activity. While their omnipresence is acknowledged, empirically we know less about whether and how rankings matter in…

Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

The landscape of higher education in the United States currently comprises 5918 institutions serving approximately 18.1 million students. Among them, 1833 are small institutions with full-time equivalent enrollments of 3000 or less. In this article, the authors examine financial and enrollment challenges facing small institutions and the potential…

This article critically evaluates the Reform of Vocational Education (RoVE) reforms in New Zealand which were prompted by a financial crisis in the sector. Despite the best efforts of policy makers, faith in New Zealand's market-led system has been in decline for many years and the RoVE takes the decline in faith in New Zealand's market-led system…

Smaller colleges and universities feel an increasing urgency to respond to an enrollment cliff, a decline in student matriculation created by demographic changes and the convenience and efficacy of online teaching modalities. This research study investigated the impact of digital maturity on enrollment in small colleges with registration of less…

Competition today has become a central policy imperative in higher education. Connected to resource efficiency and scarcity, it remains closely attached to the idea of the market but reaches beyond when related to positional or status orders. In the higher education literature such varieties of competition -- as distinct social processes -- are…

This case study focuses on out-of-state undergraduate student recruitment at a small, private liberal arts institution in the southeastern United States. Wolpert's place utility theory, from the field of urban planning, was used as a framework for the study to help explain some of the reasons why a student may choose to attend a private university…

Charter schools have witnessed significant growth in the United States, accompanied by increased diversity among student populations. However, Southern Nevada charter schools diverge from national trends, enrolling a less racially and socioeconomically diverse student population. This study examined factors that shape charter school leaders'…

Charities are facing a crisis in recruiting board trustees. Additionally, boards have been criticised for lacking diversity and being unrepresentative of society. The purpose of this paper is to propose a solution to the problem of trustee recruitment, by considering university business students as trustees. Through an analysis of advertised…

The purpose of this study was to investigate the Impact of Campus Facilities on the Recruitment of African American College Students at a selected Historical Black College and University in Mississippi. This study utilized quantitative surveys to collect the data for this qualitative study. The population and sample for this study consisted of 36…

Literature suggests that the international student industry faces increasing risk, given the substantial dependence on a few source countries. Inbound international student mobility (ISM) data of leading higher education (HE) destination countries were examined, with China and India as the source countries. This study classifies Australia, Canada,…