This study aims to present a literature review on the phenomenon of higher education co-creation, converging the marketing and management literature with the education literature. We used the systematic literature review (SLR) methodology, resulting in the analysis of 61 articles obtained from the "Scopus" and "Web of Science"…

The purpose of this research was to explore how individual students within different forms of higher education campuses experience their campus climate and hold different levels of belongingness and thriving, and to examine the relationship between thriving and belongingness. The Comprehensive Inventory of Thriving (CIT) and the General…

As competition for student enrollment and funding among universities increases, higher education institutions (HEI) need to critically endeavor to implement and offer high quality service experiences. Drawing on current literature on student co-creation, this paper aims at presenting a systematic review of the literature on co-creation strategies…

The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…

Identification and attachment are topics comprehensively investigated in consumer--brand and person--non-business institution relationships. However, little is known about the antecedents and consequences of these concepts in the university-student relationship. We investigate the attachment--identification connection with the student--university…

Student academic representation is a staple feature in UK and international higher education. It provides a vital quality function whereby students, who are elected representatives of their programme, canvas the opinions of peers to inform quality assurance processes. In the UK, there is increasing regulatory pressure for universities and student…

Current social and political arrangements of higher education are inequitable for students from asylum-seeking backgrounds. In many countries, their access to university is limited and if they are accepted, their status as forced migrants puts them at multiple disadvantages. This inequity is in contrast with the universal aim of higher education…

Effective academic advising is well-recognized as a central component of student success within higher education. The exponential growth of online education, in combination with an increasingly diverse student population, prompts the need to reexamine best practices in advising. This exploratory, action research study examined the relationships…

Following the murders of George Floyd, Ahmaud Arberry, and Breonna Taylor, Black folks sought refuge within its community to experience collective healing and demand justice. A 2020 study reported that Black students at predominantly White institutions (PWIs) experienced racial microaggressions one to six times within 6 months time affirming the…

Within OECD countries, 20% of university students continue no further than the first year. The objective of this research is to analyse the antecedents of student commitment, so as to design action plans for reducing dropout rates within higher education. Educational engagement, student--university identification and perception of performance were…

Grade retention and inequalities that derive from grade retention can influence student school trajectories and careers. Grade retention can discourage students from education, and increase school failure and dropout. This study explored the relationship between grade retention and student intentions to enrol in higher education. We also studied…

This study collects reliable information about the commitment relationship (CR) between alumni and higher education institutions (HEIs) to increase the existing knowledge in terms of both theoretical and practical issues. Based on the literature review and findings from a previous qualitative research a theoretical model for a sample of 2008…

Purpose: Education is one among the major service sectors which is continuously growing and contributing significantly to a country's economy. Students' positive feedback through word-of-mouth (WOM) is one of the key influences attracting new admissions thereby providing competitive advantage for a university to sustain. There are numerous…

The commercialization of higher education is a global phenomenon that is catching up with Pakistani higher education institutions. Due to inculcation of marketing practices, the role allocation and social relationship between the university and the students are being defined using new parameters. Through the incorporation of Halliday's…

The transition to graduate school is a unique experience that is challenging for every student as they leave behind many sources of support and enter a new environment that requires incredible independence to navigate. However, programs and institutions often do not focus on supporting the needs of graduate students specifically. Previous research…