This design case focuses on the design, development, and management of an online student center. In order to bridge and build community among a population of master's students in an online program, an online student center was developed to become a one-stop-shop. This center houses vital program information and helps to foster relationships among…

The descriptive survey employed in this study explored current assessment practices of learning outcomes, including the resources used and the learning outcomes assessed for student programming board leaders. The researcher collected data through document review and phone interviews. She interviewed 21 student activities and union advisors who are…

This article explores the impact of language policy issues on program development and management at the University of Zurich and ETH Zurich Language Center. Based on the analysis of the language policy approach of the University of Zurich and ETH Zurich, the article reflects both current practices and policy elements with the help of the…

A wide range of articles concerned with the major work and interests of college unions are organized into six topical areas; (1) philosophical considerations about the purposes and directions of college unions; (2) management and operation of the college union; (3) food service; (4) programming; (5) contemporary society and the college union; and…

Discusses steps for building a customized, adequately staffed union and student activities marketing department so that union marketing activities and expenses fit into a well-considered structure and can be evaluated for their contribution to meeting organizational goals. (EV)

Discusses late-night programming by college student unions as an alternative to high-risk drinking behavior, describing such programs at Michigan State, Penn State, and West Virginia universities. Addresses these programs' mission statement, goals, presidential support, staffing, food, programming ideas, promotion and publicity, assessment,…

Offers 12 steps for multicultural programming success in a predominantly white environment which can serve as a guide for college union and student activities programming boards. Steps include: step out of one's comfort zone; multicultural programming will benefit the entire campus, not just the target group; and be aware of the three stages of…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

Individuals tend to avoid situations they perceive as risky, but positive risk-taking experiences allow people to continue seeking challenge and growth. Campus activities programing may involve risk taking or leadership in group risk taking, either in the activities themselves or in program planning. Leaders must relate risks to group goals to…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

As focal points for campuses, college unions must create environments that are stimulating and challenging for students but that allow students to relax enough to benefit from new experiences. Such environments must generate self-expression, exploration, and positive regard for multicultural perspectives. Special efforts should be made to ensure…

This publication, one in a series of monographs on college unions, focuses on the planning of a student union, taking into consideration both the physical structure and the program for the personal, social, and cultural development of the student. Major topics include: (1) fundamentals of the planning process, (2) basic facts and factors to be…

Common mistakes made in campus programing to meet the needs of a multicultural college community are reviewed, and strategies for more effective programing are presented. Suggestions include promoting diverse board membership, collaboration or cosponsoring, monitoring program inclusivity, discussing cultural sensitivity with performers, and…