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'Just Like Studying Abroad': An Analysis of the Online Promotional Videos of Thai University International Programmes
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Kraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites
Higher Education, Globalization and Economic Development in Virginia
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State Council of Higher Education for Virginia, 2010
In early 2009, the State Council of Higher Education for Virginia (SCHEV) initiated an effort to assess the status of the Commonwealth's international education programs. A survey was distributed to the public and private institutions, focusing on critical aspects of contemporary international education programs as identified by an ad hoc group of…
Descriptors: Higher Education, Global Approach, Economic Development, International Education
IMHE-Info. OECD Programme on Institutional Management in Higher Education, No.1, 2003
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Lafon, Valerie, Ed. – OECD Publishing (NJ1), 2003
IMHE-Info is the newsletter published by the Institutional Management in Higher Education (IMHE) programme. This issue includes: (1) Education, Internationalisation and Trade; and (2) The GATS (General Agreement on Trade in Services) Explained. IMHE News, publications of interest and upcoming events are included.
Descriptors: Higher Education, Institutional Administration, Foreign Countries, International Cooperation