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Kraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites
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Barnett, George A.; Wu, Reggie Yingli – Higher Education, 1995
Using data on the 50 countries with the largest numbers of exchange students, trends in international student exchange from 1970-89 are examined. The United States and some Western-developed nations have remained at the center of the network, Asian and Middle Eastern countries have become more central, and African countries have become more…
Descriptors: Developing Nations, Economic Development, Educational Trends, Foreign Countries