Stereotypes about subcultures (e.g., Freaks, Nerds, Stoners) have become increasingly utilized to describe subgroups in society. For youth, they are tools for bullying and a way of describing bullies. They are also mundane styles that describe qualities about all of us in some limited capacity. This case study reflects upon online research methods…

Capitalism and its offspring, neoliberalism, are omnipresent in modern and postmodern societies. Illich, Giroux, and McLaren, among others, point to the futility and inequity of current models of education that focus on standardization, vocationalism, and conformity. Running counter to these powerful hegemonic systems, critical pedagogues and…

The predictive utility of previous studies of organizational culture has been limited by an over-emphasis on the integration perspective. Much less attention has been his been paid to subcultural differentiation and fragmentation. This case study bridges that divide by employing methods of cultural analysis designed to explore the relationship…

Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…

A lack of sense of school belonging can be a destabilising aspect in disaffected students' lives, so much so that they will often seek an alternative sense of belonging outside of the school arena. Gaining out-of-school acceptance within the non-conforming, graffiti subculture is dependent upon proving one's worth through willing engagement in…

"realfriends" is a social action project created by Grade 12 English students in Windsor, Nova Scotia. Its purpose was to create a face-to-face social network that would help change the school climate into a more social space. Interest in socializing is nothing new for teenagers, but these students articulated a worry that people their…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

Although seatbelts save lives, adolescents may be disproportionately likely to omit their use. Using data from the 1997 Youth Risk Behavior Survey, a national survey of more than 16,000 U.S. public and private high school students, the authors employed a series of logistic regression analyses to examine cross-sectional associations between past…

One of the great concerns of the business community involves the workforce pipeline: employers want to be sure that new entries into the labor pool, whether from the K-12 or postsecondary systems, are prepared for the jobs that await them. In Philadelphia, business and community leaders have joined forces to give students workplace learning…

In this article, we propose that one way of engaging pre-service and practicing high school Social Studies and English teachers in critical conversations about social class is through the use of life-based literary narratives. By expanding upon Phillion and He's (2004) work around the pedagogical and curricular potential of using life-based…

This research compares representations of rap music with the self-reported criminal behavior and resistant attitudes of the music's core audience. Our database is a large sample of Toronto high school students (n = 3,393) from which we identify a group of listeners, whose combination of musical likes and dislikes distinguish them as rap univores.…

Purpose: The purpose of this study was to investigate how race and race relations influence school leadership practice. Design/methodology/approach: This ethnographic study was conducted in a high-poverty, high-minority, urban high school in the Southeastern USA. The authors utilized an anthropological conceptual framework called a moiety, through…

Using data gathered during a case study of the "culture" of a Jewish secondary school, this article explores the indeterminate boundaries of Jewish identity. By examining the mechanisms that control what and who comes into the school, and what is approved and disapproved of in the school, a picture emerges of what and who is counted as…