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Direct linkRatliff, Eugene F. – ProQuest LLC, 2011
The purpose of this study was to determine the marketing strategies South Carolina One-Stop Career Centers Area Directors felt provided the best opportunity for dislocated workers to learn about their services. Two theories emerged: the Service Marketing Theory and the Word-of-Mouth Marketing Theory. Of the 36 area directors cited for this study,…
Descriptors: Marketing, Administrator Attitudes, Administrators, Dislocated Workers
