In the clinical, therapy context, it has consistently been found that while therapists' value systems are stable, clients' values are less stable and become congruent with their therapists' values over the course of psychotherapy (e.g., Schwehn & Schau, 1999). This phenomenon is termed the Value Assimilation Effect (VAE). This study examined…

Collegiate athletics coaches play a vital role in the lives of student-athletes and regularly interact with the members of their teams more than faculty given the nature of athletics practice schedules compared to academic class schedules. Although the primary purpose of university attendance at all universities is pursuit of academic degrees,…