The background and function of a Student Opinion Survey Program at the University of Kansas are described, and suggestions for the development and implementation of polling programs are offered. At the University of Kansas, the technical expertise of staff and students was tapped to provide a credible survey program. Departments and other offices…

A survey was conducted to determine: (1) whether there is a need for on-campus child care facilities among Atkinson College students; (2) when such facilities would be used; (3) what kind of administration would be preferred; and (4) how much users might be prepared to pay for these facilities. Data were gathered via questionnaires mailed to a…

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

A centralized, university-wide approach to collecting alumni information was established. The centralized approach provided information with greater potential for utilization, permitted comparisons among university units, and generated information on trends in alumni outcomes from year to year. All alumni in a given class are surveyed in order to…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

The concept of "futurism" in higher education program planning, self-study and goal setting is taking on increasing significance. Two research techniques for "futures forecasting" are discussed: the Delphi and the Scenario. These techniques have been used successfully in institutional self-study and program evaluation.…

Ocean County College conducted a feasibility study for the purpose of determining whether there was a need for a food service management program within its service area and to ascertain an estimate of the potential student pool for such a program. Surveys were sent to 243 restaurants and institutions and were administered to students from county…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

State higher education executive officers were surveyed to learn the status, nature, policies and procedures of undergraduate program review. States see reviews as improving cooperation between officials at state and institutional levels. At the institutional level, many educators regard state reviews as necessary evils. (MLW)

College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…

This study evaluated the European Community Course Credit Transfer System (ECTS), an experimental pilot project designed to evaluate possibilities of credit transfer within the European Community as a means of academic recognition. The ECTS program furthers student mobility within the Community by encouraging students to undertake a substantial…

A survey was conducted to determine the availability of internship opportunities for fashion design students at Harper College and to measure the value of Harper design graduates to their employers. A sample of 279 manufacturers, contacts, and retail stores employing fashion designers were identified in the Chicago metropolitan area and after two…

This publication explores a general model for a comprehensive program comprising identification, recruitment, retention, and graduation of minority graduate students and includes examples of specific activities carried out by a variety of institutions in support of this model. The model and examples are based on a 1992 Council of Graduate Schools…