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Coldevin, Gary O. – Educational Broadcasting International, 1978
Compares three symbol establishment background display strategies for the representation of an event to discover the most appropriate visual. Three versions of a 90-second news report were videotaped and shown, one to each of three groups of students, and assessments of the speaker's performance and report were obtained through common descriptive…
Descriptors: Comparative Analysis, Design, Pictorial Stimuli, Symbolic Language
Fiske, John – Educational Broadcasting International, 1979
The study of how signs convey meaning is applied to photographs, which are deemed the ideal vehicle for intercultural communication because of their realistic nature. Several classes of signs are identified and their meanings discussed. (JEG)
Descriptors: Cross Cultural Studies, Cultural Differences, Photographs, Semiotics
Bratt, Jeremy – Educational Broadcasting International, 1978
Describes an experimental system which uses pictorial representation for labeling prescribed medicines in the United Kingdom. Since the pictorial approach breaks the language barrier, the labels should present no problems either to illiterates or minority groups who have difficulty in understanding English. (JEG)
Descriptors: Adult Literacy, Daily Living Skills, Functional Literacy, Illiteracy