In urban centers, many residents commute to work and are exposed to visual input displayed on cars around them. License plates become a space utilized by advertisers to display advertising messages. This is an instance of the presence of language in the public space, or the "linguistic landscape" of an area. The purpose of the present…

Attempts to develop a critical thinking model which will teach students to cope effectively with advertising. (RB)

Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…

A SEMANTIC DISCUSSION OF LANGUAGE IN GENERAL AND OF THE ENGLISH LANGUAGE IN PARTICULAR, THIS VOLUME IS DIVIDED INTO TWO BOOKS--"THE FUNCTIONS OF LANGUAGE" AND "LANGUAGE AND THOUGHT." BOOK 1 DISCUSSES LANGUAGE AND SURVIVAL, SYMBOLS, REPORTS, INFERENCES, JUDGMENTS, CONTEXTS, INFORMATIVE AND AFFECTIVE CONNOTATION, ART AND TENSION, AND THE "LANGUAGES"…

The proliferation and subsequent devaluation of electronic symbols necessitate a rethinking of classroom discourse. In recent years, "visual literacy" has become an issue among those who feel that the increasingly symbolic orientation of communications compels the writing instructor to address the dynamics of both visual and written…