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Peer reviewed Peer reviewed
Gajda, Robert S. – ETC: A Review of General Semantics, 1974
Attempts to develop a critical thinking model which will teach students to cope effectively with advertising. (RB)
Descriptors: Advertising, Critical Thinking, Health Education, Higher Education
Peer reviewed Peer reviewed
Venturi, Robert; And Others – Visible Language, 1973
Discusses the message of modern architecture as exemplified by the Las Vegas strip. (RB)
Descriptors: Architectural Character, Building Design, Communication (Thought Transfer), Physical Environment
HAYAKAWA, S.I. – 1964
A SEMANTIC DISCUSSION OF LANGUAGE IN GENERAL AND OF THE ENGLISH LANGUAGE IN PARTICULAR, THIS VOLUME IS DIVIDED INTO TWO BOOKS--"THE FUNCTIONS OF LANGUAGE" AND "LANGUAGE AND THOUGHT." BOOK 1 DISCUSSES LANGUAGE AND SURVIVAL, SYMBOLS, REPORTS, INFERENCES, JUDGMENTS, CONTEXTS, INFORMATIVE AND AFFECTIVE CONNOTATION, ART AND TENSION, AND THE "LANGUAGES"…
Descriptors: Advertising, Biological Influences, Classification, Critical Thinking