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Download full textChugh, Anisha; Sharma, Amrita – HOW, 2012
The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of…
Descriptors: Newspapers, English (Second Language), Second Language Learning, Advertising
