The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of…

Discusses comparative analysis of spoken and written versions of a narrative to demonstrate that features which have been identified as characterizing oral discourse are also found in written discourse and that the written short story combines syntactic complexity expected in writing with features which create involvement expected in speaking.…

This paper considers four levels of analysis in the observation of the prosodic features of pause in speech: phonetic; syntactic; semantic; and informative. On the phonetic level, a pause is related to length and intonation, and intonation in turn, being a result of the speaker's meaning, constitutes an expression of his/her emotional state. On…