Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 2 |
Descriptor
| Code Switching (Language) | 2 |
| Discourse Analysis | 2 |
| English (Second Language) | 2 |
| Language Patterns | 2 |
| Language Usage | 2 |
| Pragmatics | 2 |
| Self Concept | 2 |
| Syntax | 2 |
| Advertising | 1 |
| Audiences | 1 |
| Business Communication | 1 |
| More ▼ | |
Author
| Banatao, Mary Ann B. | 1 |
| Malenab-Temporal, Conchita | 1 |
| Pallotti, Gabriele, Ed. | 1 |
| Wagner, Johannes, Ed. | 1 |
Publication Type
| Books | 1 |
| Collected Works - General | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Philippines | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Download full textBanatao, Mary Ann B.; Malenab-Temporal, Conchita – TESOL International Journal, 2018
Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…
Descriptors: Television, Advertising, Code Switching (Language), Syntax
Direct linkPallotti, Gabriele, Ed.; Wagner, Johannes, Ed. – National Foreign Language Resource Center at University of Hawaii, 2011
This volume collects empirical studies applying Conversation Analysis to situations where second, third and other additional languages are used. A number of different aspects are considered, including how linguistic systems develop over time through social interaction, how participants 'do' language learning and teaching in classroom and everyday…
Descriptors: Second Language Learning, Second Language Instruction, Discourse Analysis, Pragmatics
