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Download full textBanatao, Mary Ann B.; Malenab-Temporal, Conchita – TESOL International Journal, 2018
Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…
Descriptors: Television, Advertising, Code Switching (Language), Syntax
Direct linkPallotti, Gabriele, Ed.; Wagner, Johannes, Ed. – National Foreign Language Resource Center at University of Hawaii, 2011
This volume collects empirical studies applying Conversation Analysis to situations where second, third and other additional languages are used. A number of different aspects are considered, including how linguistic systems develop over time through social interaction, how participants 'do' language learning and teaching in classroom and everyday…
Descriptors: Second Language Learning, Second Language Instruction, Discourse Analysis, Pragmatics
