A campus blood donation drive provided an opportunity to examine the variables of family occupational type as a milieu for the socialization of altruism, appeal style stressing equity or dependency, and sex-role attitude (traditional and nontraditional) in influencing helping behavior. (Editor)

The major premise of the current study is that subjects with high self-esteem scores plus high Marlowe-Crowne scores should show behavior patterns similar to those of low self-esteem subjects. (Author)

Considered the interaction between job and motivation factors and the relation of attribution theory and role theory. (Author/RK)

Two experiments were conducted to examine the relationship between stress level and learned helplessness in human subjects. Experiment 1 subjected subjects to loud or moderate noise in order to induce differential stress. Experiment 2 was a partial replication of the first study using only loud noise. (Editor/RK)

This study investigated the merits of various theoretical rationales for predicting viewers' affective responses to the expressed emotions of a protagonist. (Editor)

The document describes a field study to investigate the relationship between altruism and blood donating behavior among members of a large midwestern college community. Altruistic behavior is interpreted as combining three motivations: (1) reward-cost, also referred to in terms of behavior as social exchange; (2) social responsibility and…