When people are working on creative tasks, they make progress in conscious thought (CT) and unconscious thought (UT) processes. UT occurs outside conscious awareness, and unlike CT, it is independent of working memory resources. Previous studies suggest UT is more influential under certain conditions, known as the UT effect. Typically, these…

A wandering mind is not always a creative mind. Anecdotes about ideas spontaneously entering awareness during walks, showers, and other off-task activities are plenty. The science behind it, however, is still inconclusive. Creativity might result from how thought context--whether thoughts are on-task or off-task--relates to thought dynamics--how…

While past research has demonstrated a link between the subjective "Aha" experience of insight and verbal insight problem solution activation in the right hemisphere (RH), no one has yet linked insight to long term semantic priming. We propose that through a shared process of semantic integration both of these concepts are linked and…

Four experiments tested the forgetting fixation hypothesis of incubation effects, comparing continuous vs. alternating generation of exemplars from three different types of categories. In two experiments, participants who listed as many members as possible from two different categories produced more responses, and more novel responses, when they…

In the current society, boredom has a bad reputation. Among others, one reason is that boredom is a negative predictor for cognitive performance due to the detrimental effects on attention and engagement. Recently, however, the negative reputation has been challenged by studies showing that boredom seems to promote creativity. However, those…

This paper examines the contrast and distinction between divergent and convergent scientific creativity, and the paradoxical relationship of scientific creativity with cultural factors in elementary students. With a newly developed measure of potential for scientific creativity, EPoC Science (Lubart et al., in press), students produce ideas in…

The phenomenon of insight is frequently characterized by the experience of a sudden and certain solution. Anecdotal accounts suggest that insight frequently occurs after the problem solver has taken some time away from the problem (i.e., incubation). However, the mechanism by which incubation may facilitate insight problem-solving remains unclear.…

Anecdotal reports as well as behavioral studies have suggested that creative performance benefits from unconscious processes. So far, however, little is known about how creative ideas arise from the brain. In the current study, we aimed to investigate the neural correlates of creativity by means of structural MRI research. Given that unconscious…

Age-related differences in cognitive processes were used to understand age-related declines in creativity. According to the Geneplore model (Finke, Ward, & Smith, 1992), there are two phases of creativity--generating an idea and exploring the implications of the idea--each with different underlying cognitive processes. These two phases are…

Participants imagined, drew, and wrote about novel alien creatures (cf. Ward, 1994). Judges rated the creativity of the drawings alone, paragraphs alone, or drawings and paragraphs together. Much prior research has examined how participants rely on available exemplars and categorical knowledge in this task; here we focus on understanding why some…

Idea evaluation has, in recent years, received more attention as a critical component of creative thought. One key influence on how people evaluate new ideas may be found in the standards, or attributes, people look for in appraising ideas. The intent of the present study was to examine the influence of different attributes on people's willingness…