Just as online tools are connecting school communities, so, too, are the ways of raising the funds for grassroots projects changing. Over the past 10 years, increasingly sophisticated tools have been developed to assist with the process of raising money online. Crowdfunding is a new approach that offers donors a gamelike experience, with pledges…

When Corbell Elementary opened its doors in 2006 in Frisco, Texas, its newly formed PTA faced the challenge of implementing a productive fundraiser to get the school off to a great start. The new board chose to focus its efforts on a single fundraiser, rather than a series of smaller ones. They wanted to avoid having the children selling any kind…

Most everyone knows that times are tough for charitable organizations, and the ever-increasing number of nonprofits asking for donations from families who are also feeling the pinch on their wallet does not help. Many PTA units may be encountering "compassion fatigue" from even their most dedicated donors. How can PTAs compete for donations in…

Just a few short years ago, Franklin Elementary in Glendale, California, was in danger of closing its doors because enrollment was so low. The school district decided to put into place a series of language immersion programs at the site. It currently houses Spanish, Italian, and German immersion programs. These programs have boosted Franklin's…

Becoming a PTA volunteer takes more than a willingness to serve; it takes knowing how to work effectively within the PTA and school community. This article describes what National PTA offers volunteers. When one trains with PTA resources, one has a chance to: (1) Participate in workshops and seminars with family-engagement experts; (2) Network…

The smooth transition of outgoing and incoming board members and officers is of vital importance and can determine the PTA's success for years to come. The transition process is the responsibility of both incoming and outgoing officers and board members. It gives closure to those leaving their positions and allows those coming in to be properly…

The academic achievement of children is a national concern. Thus, PTA focuses not only on individual schools, but also on the communities they serve. One of the innovative approaches to community involvement in education is the community PTA. Community PTAs are not tied to a single school, but instead offer membership and involvement to various…

Think social media is just a fad? Think it is only for the kids? Facebook reports there are more than 800 million users, and the average user has 130 Facebook friends. Twitter now has 100 million monthly users tweeting 6,939 tweets per second or about 230 million tweets each day! More than 3 billion videos are viewed on YouTube, and YouTube Mobile…

While virtually everyone agrees that it is important for parents and caregivers to get involved in their children's education--in fact, when asked, most parents will gush about how much they care about the education of their child--there is a disconnect when it comes to Parent Teacher Association (PTA). Parents, especially younger ones, have…

People are busy, we all know that. Getting their attention is harder and harder all the time. That's especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices to reach out and maintain contact with more than 5 million volunteers in 25,000 local units. James Martinez, senior…