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Direct linkLindsay, Sophie; Wagstaff, Peter; Jevons, Colin; Cruz, Angela Gracia B. – Journal of Marketing Education, 2023
Teamwork skills are important contributors to classroom learning outcomes and graduate employability. Although much has been reported in the literature about the components and characteristics of effective marketing student teams, less is known about how such knowledge is conceptualized and cultivated by frontline marketing instructors. This study…
Descriptors: Marketing, Teamwork, Correlation, Business Administration Education
