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Teitelbaum, Sidney L. – 1972
A series of four proposals for foreign language teachers suggesting the development of a "sales" approach to generate student motivation for language study is developed in this study. A brief analysis of advertising procedures used in television commercials underscores the importance of consumer motivation in sales programs. (RL)
Descriptors: Community Attitudes, Instructional Program Divisions, Language Instruction, Language Programs
Walsh, Donald D. – 1972
This paper probes for reasons of student discontent with current language instruction and suggests general educational objectives for all levels of instruction. The author comments on these areas of concern: educational relevance, foreign language requirements, educational objectives, native speakers, individualizing instruction, utilization of…
Descriptors: Basic Skills, Cross Cultural Studies, Educational Objectives, Individualized Instruction
Hanzeli, Victor E., Ed.; Love, William D., Ed. – 1970
The papers given at the Seattle Symposium on the Training of Foreign Language Teachers, compiled in this publication, contribute to a redefinition of the purpose of language instruction in education and the role of the foreign language classroom. The interests and aspirations of the "new student," a focal point of the 1970 Northeast Conference,…
Descriptors: Conference Reports, Educational Improvement, Instructional Program Divisions, Language Instruction
MacLean, J. Beattie – The Forum, 1971
Noting the present state of declining enrollment figures in foreign language education, the future of language instruction is questioned in this address. The author deplores the resultant provincialism resulting from a neoisolationist movement throughout the country in which the English language is seen as the only acceptable medium of cultural…
Descriptors: Cultural Education, Cultural Enrichment, Institutional Role, Instructional Innovation
Lippman, Jane Neustein – Dialog, 1971
The role of language instruction in a changing society is scrutinized in this article. Enrollment trends in several subject areas are compared and reasons for the decline in English, mathematics, science, and languages are related to current student attitudes. Instructional objectives of language programs are criticized particularly for their…
Descriptors: Cultural Education, Curriculum Development, Educational Improvement, Educational Innovation
Lange, Dale L., Ed.; James, Charles J., Ed. – 1972
This fourth volume in a series on foreign language education develops a cohesive review of language instruction in American public schools and also forecasts probable trends for the 1970's. The dominant themes which prevail in this study are individualization of instruction, pluralism of group interests, and technical assistance in learning.…
Descriptors: Bilingual Education, Cultural Education, Curriculum Development, Curriculum Research