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Simmons, Marcus – Industry and Higher Education, 2021
This account of practice describes an experiential learning approach used for enterprise and entrepreneurship education in a UK higher education setting. Module design and delivery insights are drawn from the methods employed by an entrepreneur turned educator to facilitate learning via pop-up shop/event activities financed by a £50 seed fund.…
Descriptors: Entrepreneurship, Learning Experience, Teaching Methods, Business Administration Education
Azevedo, Ana, Ed.; Azevedo, José, Ed. – IGI Global, 2019
E-assessments of students profoundly influence their motivation and play a key role in the educational process. Adapting assessment techniques to current technological advancements allows for effective pedagogical practices, learning processes, and student engagement. The "Handbook of Research on E-Assessment in Higher Education"…
Descriptors: Higher Education, Computer Assisted Testing, Multiple Choice Tests, Guides
Ruizalba Robledo, José Luis; Almenta López, Estefanía; Vallespín Arán, María – Journal of Technology and Science Education, 2014
The overarching goal of working through the CMGS Method (Case Method with Guest Speakers) in Sales Management courses is to provide Business and marketing learners with practical knowledge about how a sales manager can deal with a wide variety of possible professional scenarios. Even when the case method itself is an excellent way to equip…
Descriptors: Sales Occupations, Salesmanship, Management Development, Case Method (Teaching Technique)