Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with…

As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

Research on the acquisition of foreign languages by at-risk students has primarily focused on the Linguistic Coding Deficit Hypothesis (Horwitz, 2000). Recently, there has been a growing discussion regarding the effects of learning style rigidity (Castro, 2006; Castro and Peck, 2005; Corbitt, 2011; Sparks, 2006) and metacognitive awareness…

This study examined the relationship between pre-service teachers' constructivist teaching and their learning styles based on Kolb's Experiential Learning Theory. The Learning Styles Inventory-3 was administered at the beginning of the semester to determine preferred learning style. The Constructivist Teaching Evaluation Form was filled out by…

Business educators have been challenged to provide a learning experience that prepares graduates to successfully compete in a dynamic business environment. The insistence on building demonstrable competencies prior to entering the workforce has led to a shift in the academic community. Experiential learning has gone from the uncommon, exceptional…

Using qualitative and quantitative analysis this paper presents a teaching model based on experiential learning in a large "International Business" unit. Preliminary analysis of 92 student evaluations determined the effectiveness of experiential learning to allow students to explore the association between theory and practice. The…

Assessed Kolb learning styles and neo-Piagetian development levels of students who then completed a lecture/lab course with either inquiry or expository instructional methods. The predicted interaction between Kolb's thinking/feeling learning dimension and instructional method was not found, while thinking/feeling dimension and developmental level…

Presents a discussion of learning styles by Lynn Curry, Rick Daly, Ashley Fields, Peter Honey, David Kolb, Patrick O'Brien and Gary Salton. Addresses learning style theories, style predictability, whether to teach exclusively to one style, and ways to make use of learning styles in corporate settings. (Author/JOW)

Kolb's Experiential Learning Theory describes how learners see and interpret information. Past studies have analyzed learning styles of certain professions and majors. This study evaluated whether student learning styles differ by major. The Marshall and Merritt Learning Style Inventory was completed by 531 students. Differences were found in…

Reviews studies concerned with perceptual learning styles and provides a research basis for an experimental procedure which allows students to be introduced to new information through their strongest modality, to have that information reinforced through multisensory assignments, and to internalize the information through application in a creative…

This study gathered information about the personal teaching theories, learning styles, and teaching methods and techniques of instructors in a business setting. Results of the study and principles derived from research on faculty development are reflected in a proposed intervention model which is designed to improve instructor skills. (MBR)

Describes the learning style inventory and learning cycle developed by David Kolb. Discusses the learning cycle's four stages as concrete experience, reflective observation, abstract conceptualization, and active experimentation. Offers an example from a chemical engineering class in which Kolb's ideas are used in an effort to improve instruction.…

This paper describes the reactions of graduate secondary school student teachers to an experiment which required them to evaluate specified techniques and theories of teaching and learning as part of their classroom practice. The aim of the experiment was to: (1) improve the quality of their judgments about pupils; (2) acquire variety in teaching…

This paper highlights extensive previous research on cognitive learning style and describes an investigation of correlated cognitive learning style testing of 107 United States Air Force cadets and officers. The investigation set out to determine whether a multidimensional construct for individuals could be identified, allowing instruction to be…