"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Research on the effectivity of PowerPoint presentations as an adjunct to theoretical and practical content during university lectures has garnered significant yet inconclusive findings. Specifically, how multimodal academic content should be organised to aid communication remains unclear. Legitimation Code Theory (LCT) introduces the concept of…

This paper discusses the application of Karl Maton's notion of 'semantic waves' to the teaching of geography at the post-16 phase (A-level) in England. Drawing on evidence generated through a 2-year close-to-practice case study, it illustrates its potential as a scaffold in two ways. Firstly, one that can help teachers face both ways: Towards…

Study of language, like any other discipline, has naturally been developing ever since its inception. But it assumed an accelerated pace from the early twentieth century onwards with two or more paradigm-shifting outlooks, among which the 'socio-contextual surge onto the consideration of language functioning' led to the emergence of an approach…

This study used eye-tracking to investigate the real-time processing of phonetic and semantic radicals (components of Chinese characters that give clues to their pronunciation and meaning) by intermediate-level university Chinese foreign language (CFL) learners. Additionally, the study examined how knowledge and awareness of radicals affect…

The objective of this study was to evaluate the impact of a multi-component homograph processing intervention complemented by Executive Function (EF) skills on the performance of struggling readers. The researchers focused on measuring improvements in literacy, metalinguistic abilities, cognitive/EF skills acquired during the intervention, and…

This meta-analysis aims to investigate gamification's impact on improving tertiary-level second-language learners' lexical repertoire. Forty-seven peer-reviewed works were evaluated for this analysis. The analysis focused on determining the effectiveness of gamified learning environments in the context of improving vocabulary and learning and…

This systematic review explores the evolution and impact of corpus-based methodologies in textbook analysis within the field of language education between 2010 and 2024. Utilizing the PRISMA framework, 29 studies were identified and analyzed, highlighting the transition from basic frequency analyses to sophisticated examinations of lexical,…

Children learning Chinese must cope with an opaque orthography lacking transparent relations between oral pronunciations and written characters: a challenge heightened for L2 learners. Use of digital Pinyin input may facilitate connections between oral and written language by allowing learners to access vocabulary they cannot yet write. We…

When inferring the meaning of unknown words in a second language, learners make use of a variety of cues including the cross-linguistic formal similarities of loanwords and cognates. However, because learners do not always recognize these cross-linguistic relationships, cognate strategy training has been recommended. The present study investigated…

Legal language is characterized by its specialized lexicology, often formed through derivational processes such as affixation, nominalization, and semantic derivation, making legal texts more challenging to understand. This research examined how university students majoring in legal English linguistics recognize, interpret, and manage the…