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Andres, Hayward P.; Akan, Obasi H. – Journal of International Education in Business, 2015
Purpose: The purpose of this paper is to determine if "fit" and "non-fit" between authoritarian versus demonstrator teaching and visual versus verbal learning preferences differ in impact on Chinese MBA student academic performance in a large local urban Chinese university setting. In addition, the role of Chinese cultural…
Descriptors: Foreign Countries, Cognitive Style, Graduate Students, Masters Degrees
Swain, Jeff; Munyofu, Mine; Kidwai, Khusro; Lin, Huifen; Ausman, Bradley; Dwyer, Francis – Association for Educational Communications and Technology, 2004
The purpose of this study was to test the principle of modality by using audio to deliver verbal information when that information is designed to support non-verbal information such as animations in a computer-based lesson. This was done by comparing the effect of two types of audio support mechanisms- a simple support mechanism consisting of…
Descriptors: Undergraduate Students, Verbal Stimuli, Academic Achievement, Computer Assisted Instruction