Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

Supporting a sustainable world in a situation of war is the background to this study. Additionally, interdisciplinarity forms a part of the dialogical ecosystem of searching for suitable solutions in a complex reality. For such purposes, in this contribution, the co-authors reflect on an actual instance of war. The first author provides a…

Ongoing changes in mental and personal characteristics of the modern child initiate the updating of means and forms of education. And they, in their turn, update methodological techniques and approaches to the use of methods during the math class. The source of updating methodological techniques may be the principles used when solving scientific…

The problem of the research is urgent due to the need to develop a special style of thinking. This type is based on problem cognitive activity, focused on lean production, resource conservation, and supported by an automated system that provides resources for solving socioeconomic problems in the conditions of the fourth industrial revolution and…

The relevance of the problem under study is based on the influence of the expanding globalization processes that affect the view of life of a modern man: the internal balance is lost due to feeling of chaos, rhythm of life and constant changes. In these conditions there is a tendency to de-humanize the living environment, depersonalization of…

The research is devoted to the actual problem of upgrading the existing model of robotics training in connection with the urgent need for implementing a strategy for training highly qualified specialists in the most demanded and promising sectors of the future, taking into account the requirements of business, society, and the State. The aim of…

The article explains how to use a project-based method as an effective means of interdisciplinary interaction when teaching a foreign language on the example of The Institute of service, tourism and design (branch) of the North Caucasus Federal University (Pyatigorsk, Stavropol Territory Russia). The article holds the main objectives of the…

Supplying students with a good understanding of research activity tools is one of the challenges in modern technical education. The aim of this study is to develop a multipurpose technological support for shaping creative activity of students in engineering universities. The research included a survey of 150 students in the age of 18-22 majoring…

The article presents the theoretical framework for a competency-based approach in higher education. It shows that the general didactic principles of professional direction, interdisciplinary connections, fundamentalization and informatization form the didactic basis for the competency-based training in university. The article also actualizes the…

The article deals with the problems arising within transition from the traditional to the modern educational paradigm. Taking the use of school geography textbooks and teachers' guides as examples the author offers innovative technology for the development of student's personality cognitive experience implemented due to the combination of…

One of the reasons for failure of education system to form developed FL skills in its graduates consists in the lack of L2 immersion and low motivation of learners. Integration of Content and Language (CLIL) in teaching content subjects is believed to be an efficient way of improving the situation. However, introducing CLIL techniques and…

This article considers the methods of teaching in the field of the language for general purposes and the language for special purposes. The purpose of the article is to give a comparative analysis of teaching general English and English for special purposes, to present arguments with respect to approaches designed to organize and ensure the high…

The article discusses the effectiveness of a transdisciplinary approach to training future managers of Yakut education. The study is based on the analysis of Russian and foreign theoretical positions on education management and organization of teaching programs for future education managers in the context of the digital education implementation.…

New educational standards implementation prioritizes the projective beginning of training in school education. Therefore, consideration of educational activity only as the process of obtaining ready knowledge should be abandoned. Thus the relevance of the studied problem is substantiated by the need to develop methodical works connected with the…

The article presents the main ideas of concept of foreign language discursive competence formation among university and secondary school students by means of intercultural dialogue. The concept includes fundamental principles, activity stages of educational process, and criteria of foreign language discursive competence formation. Innovation of…