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McDermott, Robert J.; Marty, Phillip J. – Journal of School Health, 1982
To influence children in deciding not to smoke, a program, Wisconsin Athletes Against Cancer, was designed and implemented in grades four through eight. Athletes served as role models and delivered anti-smoking messages. Athlete preparation, the presentation format, and feedback and evaluation methods are discussed. (JN)
Descriptors: Adolescents, Athletes, Educational Media, Feedback