The perseverance and agility to be transformative marketing educators have been identified to be critical for the future of marketing education. In developing this observation further, this study conceptualizes the transformative marketing education (TME) concept and defines it. Furthermore, adopting a management educational institution…

In organizational behavior, management, and leadership courses, the topic of power is often a focal point. However, as with many theories and concepts, students sometimes struggle to see the management and leadership applications until examples are used to highlight the theories and concepts in practice. In this article, we outline how a classic…

This in-class, 75-minute exercise creates a context for students to observe some of the challenges to cross-functional collaboration and offers insight into processes to achieve more successful outcomes. By demonstrating how a failure by compliance and business operations to work cross-functionally negatively impacts outcomes in the form of…

In this exercise, participants create a fictional business based on a set of randomly generated words. This challenge requires participants to exercise creativity, while reinforcing the business concepts learned in class. The exercise has four steps: (1) generating a prompt of three random words, (2) designing a fictional business based on this…

In this article, we outline an experiential exercise designed to teach students about cognitive schemas (what they are, how they are developed, and how they may influence us). Drawing on the literature related to implicit followership theories, the exercise encourages students to explore their perceptions related to the role of followers, thus…

Collaborative inquiry and conversational learning are approaches to management education and learning in which participants construct knowledge together through dialogue. Both approaches advocate letting go of control to allow insight to emerge through free-flowing conversation, but little has been written about how to accomplish this.…

Most graduate programs in management require students to carry out a substantive research project. However, few management students have a comfortable command of the statistical techniques needed to realize such quantitative projects. This can lead to student anxiety and stress, which challenges instructors to devise ways to build students'…

Although combining case study teaching with group learning is a popular approach for teaching business courses, pedagogical challenges arise, particularly in undergraduate classes. To address these challenges, we developed an instructional innovation called the Team-Based Learning and Evaluation (TaBLE) Case Method, which increased student…

Appraising firm performance is an important aspect of the strategic management process. Unfortunately, many students in strategic management courses do not have adequate financial analysis skills to do this task. This deficiency affects their ability to learn and perform the full scope of the strategic management process. This article presents an…

Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics, customer travel times, presence of competitors, costs involved, location…

Teaching innovations in the field of higher education (HE) have the potential to lead to better learning outcomes and higher faculty motivation. While the pedagogy literature has explored different types of teaching innovations, International Business (IB) scholars have paid relatively little attention to how these innovations are disseminated and…

Six classroom interventions designed to continuously teach and acclimate our management students about their eventual realistic reward/punishment contingencies and managerial performance expectations can be established using the classroom's grading system and the class syllabus. Interventions include (1) using points rather than grades for student…

Using stories written for young children can be effective in the education of college students. Storytelling is a helpful instructional method that is relevant to many management topics. This activity uses picture books, which can be read to students in "story hour" fashion and then tied to management principles being taught. This…

The Arena activity is an in-class, experiential learning exercise that requires student teams to navigate and assist a blindfolded team member through a maze-like setting. The goal of the activity is to seek and find all of the team's assigned objects. However, only the blindfolded team member can collect these objects in The Arena. This activity…

As music remains one of the most popular activities of everyday life, this paper builds on critical and popular geopolitics to introduce music as a key endeavour in teaching such topics. The paper attempts to go beyond scrutiny of the popular music by connecting it with the historical strings of geopolitical evolution and their current…