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Fischbach, Sarah; Guerrero, Veronica – Journal of Advertising Education, 2020
The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…
Descriptors: Advertising, Merchandise Information, Story Telling, Transformative Learning
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Moses, Lindsey; Kelly, Laura Beth – Journal of Early Childhood Literacy, 2018
In this formative experiment, we examined interventions in and modifications to literacy instruction in a first-grade classroom with the aim of cultivating a love of reading among the students. Consistent with the design of formative experiments, the teacher established a pedagogical goal of building a love of reading, and throughout the year…
Descriptors: Grade 1, Elementary School Students, Literature Appreciation, Intervention
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Edwards, Matthew A. – Journal of Legal Studies Education, 2014
It is generally agreed that price discrimination can, in some circumstances at least, be an extraordinarily unpopular business practice. In late 2000, customers discovered that Amazon.com was varying its prices online for the exact same products. Although the incident is almost fifteen years old, it has become the standard reference in law review…
Descriptors: Business Administration Education, Consumer Economics, Teaching Methods, Consumer Education
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Green, Gareth P.; Jones, Stacey; Bean, John C. – Business and Professional Communication Quarterly, 2015
Our assessment research suggests that quantitative business courses that rely primarily on algorithmic problem solving may not produce the deep learning required for addressing real-world business problems. This article illustrates a strategy, supported by recent learning theory, for promoting deep learning by moving students gradually from…
Descriptors: Business Administration Education, Statistics, Problem Solving, Audience Awareness
Lucas, John A.; Magad, Eugene – 1996
In fall 1995, William Rainey Harper College in Illinois conducted a study of former students in the Materials/Logistics Management (MLM) program to determine their evaluation of their educational experiences in the program. The sample consisted of 298 former MLM students from 1990 to 1995, including 119 students who had earned 48 credit hours but…
Descriptors: Community Colleges, Office Management, Outcomes of Education, Participant Satisfaction