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| Rhetoric | 2 |
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| Communication Education | 2 |
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| Brummett, Barry | 1 |
| Hample, Dale | 1 |
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Peer reviewedHample, Dale – Communication Education, 1985
Describes the rationale for teaching the cognitive context of argument and argumentation, presents an example of an approach to value argument, and discusses the role of the unconscious in argument. (PD)
Descriptors: Audience Analysis, Cognitive Processes, Higher Education, Persuasive Discourse
Peer reviewedBrummett, Barry – Communication Education, 1984
Reviews current conceptions of rhetorical theory and criticism. Proposes that the ultimate goal and justification of rhetorical theory and criticism be regarded as pedagogical: to teach students how to experience their rhetorical environments more richly. (PD)
Descriptors: Concept Teaching, Heuristics, Higher Education, Moral Values
