Descriptor
| Advertising | 2 |
| Higher Education | 2 |
| Instructional Innovation | 2 |
| Publicize | 2 |
| Teaching Methods | 2 |
| Technological Advancement | 2 |
Source
| Educational Technology | 2 |
Author
| Safavi, Farrokh | 2 |
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Safavi, Farrokh – Educational Technology, 1975
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
Descriptors: Advertising, Higher Education, Instructional Innovation, Publicize
Safavi, Farrokh – Educational Technology, 1975
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
Descriptors: Advertising, Higher Education, Instructional Innovation, Publicize
