Describes an assignment in which composition students explain how the elements in a magazine advertisement contribute to its overall strategy. Indicates that the assignment fosters students' critical judgment and audience awareness. (TJ)

Suggests two techniques to help students look carefully at language. The first involves students in reacting favorably, unfavorably, or neutrally to a list of words and then discussing the list; in the second, students create a brand name and an advertising campaign for green beans. (TJ)

Suggests teaching characterization in literature classes by having students write an advertisement similar to the Dewar's scotch advertisement, based on each of the characters in the novel "Ordinary People." Examples are included. (HTH)

Describes using the parallels between developing the persuasive essay and an advertisement to help advertising students become aware of the importance of voice, point of view, and audience. Students complete a written essay modeled after the language and techniques employed by advertisers. (HTH)