Describes an assignment in which composition students explain how the elements in a magazine advertisement contribute to its overall strategy. Indicates that the assignment fosters students' critical judgment and audience awareness. (TJ)

Describes a method for teaching high school and college composition courses using the mass media as a source of instructional materials. (RB)

Describes an exercise designed to help student writers expand beyond writer-based prose by having them write for a particular magazine or newspaper audience. (MM)

Offers a model lesson that uses television commercials to foster in students a more sophisticated awareness of audience. (SR)

A unit for teaching writing to senior high school students is described in this brief article. AUTHOR'S COMMENT (excerpt): I have used the following exercises to help writing students develop a stronger sense of audience. The sequence of activities is divided into three phases--prewriting, drafting, and rewriting--and a fourth phase of publishing…