Discusses factors which influence how people learn through television, including the organization of teaching, the programs, and the learner. A theoretical framework is proposed to identify or predict those variables which are likely to influence the effectiveness of a television program. (CHC)

Describes the fragmentary recall of aural and visual messages and discusses the implications for instructional design. Topics discussed include cognitive processes; the characteristics and selection of various media and the relationship to fragment processing skills; classroom activities based on fragmentary recall; and direction for further…